Tác giả: Tran Kim Khanh; Norla Grace Betarmos, Dev. Ed. D (Adviser).

Southern Leyte State University. Năm: 2019.

Mô tả: 104Tr, kích thước: 30cm. Số định danh: 378.1/ Kh107. Vị trí: Phòng Tự Nghiên cứu.


In Vietnam, the transition of higher education from the dependence of government has increased strong competition between Tra Vinh University (TVU) and other higher education institutions. The training of universities is also influenced by the rules in the market mechanism. This research developed marketability strategies of TVU by identifying the needed skills and competencies of the graduates and the preferred university characteristics of students according to the perspectives of the other universities, industries, and the community. The research used Participatory Action Research. Results showed that communication skills, analytical, and logical skills, computer skills, and practical skills and are highly expected, except for presentation on communication skills. Organization of tasks, research, professionalism, and leadership, work attitude, and communicative competencies are highly expected, except for handling work pressure competencies. The basic requirements in the 21st century are highly expected with creative skill and effective teamwork skill. Reputation, infrastructures, qualified lecturers, and the opportunity to get a job are the preferred university characteristics. Marketing strategies on how to capture and identify students’ market demand, help graduates to find jobs and businesses with a quality and specialized workforce, provide program responsive to the needs of recruitment of businesses. The dynamics of TVU Marketability is achieved by the participation of other universities, industries, and communities towards outlining the needed skills and competencies of graduates, university characteristics preferred by students, and marketing strategies to be employed in attracting students’ enrolment, thus producing graduates that would fit in to labor market demands and help build a sustainable economy of the University